News & Announcements 
For 15 years, we’ve been working to enhance and transform who shapes Canada’s public discourse. In this next chapter of our journey, Informed Opinions is becoming Informed Perspectives.
Why the change?
When Shari Graydon launched Informed Opinions in 2010 as a project of MediaWatch, the goal was clear: equip women with relevant skills and incentives to contribute their insights and ideas to public conversations through news media, where they remained dramatically underrepresented. We began by training experts to write compelling commentary and say “yes” to media interviews.
Since then, our mission has expanded significantly. We’ve built Canada’s first database of diverse expert sources, created the Gender Gap Tracker with Simon Fraser University, tackled online hate with research and resources, and advocated for systemic change across media and politics.
Our new name — Informed Perspectives/Perspectives plurielles — better reflects this evolution and our vision for the future, and more clearly establishes our national and bilingual identity.
- Beyond opinions to perspectives: We recognize that expertise and influence come in many forms. Women and gender-diverse people contribute valuable perspectives shaped by both professional knowledge and lived experience.
- National reach in both official languages: We’re committed to serving communities across Canada, including rural, remote and Francophone regions.
- Adapting to a changing landscape: The media and political environments have transformed dramatically since 2010. Our work now spans traditional and digital media, to address both longstanding barriers and emerging challenges.
- Greater inclusivity: Our programs explicitly embrace intersectionality, recognizing the complex ways identity shapes experience and the unique barriers faced by many communities.
What’s changing?
Our Look
You’ll notice a fresh visual identity that reflects our bold advocacy orientation and inclusive approach. Our new logo symbolizes our commitment to amplifying diverse voices, with a modern design that builds on our legacy while looking toward the future.
The road ahead
Despite 16 years of progress, women’s voices still make up less than 30% of those quoted in Canadian media — reflecting only a 7% increase in the past quarter century. Gender-diverse voices and those with intersectional identities remain even more marginalized.
As Informed Perspectives, we’re setting ambitious goals:
- Increase underrepresented voices in our database to mirror Canada’s demographic diversity
- Expand programming to underserved geographic and cultural communities
- Reinforce our national presence with bilingual resources and services
- Forge strategic partnerships with leaders in media, academia and business
- Combat online harassment that silences too many
- Continue to advocate for equal representation in media and politics
Join us on this journey
Whether you’ve been with us from the beginning or are just discovering our work, there’s a place for you in this next chapter:
- Experts: Update your database profile and explore our enhanced training opportunities
- Journalists: Access our upgraded expert database and join the #DiversifyYourSources movement
- Partners: Collaborate with us on initiatives that advance gender equity in public discourse
- Supporters: Help amplify diverse voices through your donation, advocacy, or engagement
Together, we’re building a Canada where diverse voices shape every important decision. Because when everyone’s perspective matters, we all benefit.