Category: Featured

Master Media Interviews

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SAY ‘YES’: YOUR VOICE
MATTERS IN MEDIA

Why Experts Hesitate

You’re not alone if you’ve hesitated to accept a media interview. Many brilliant experts routinely decline these opportunities, often feeling overwhelmed by time commitments or uncertain about the value of participation. Some worry about being misquoted, while others believe there are more qualified voices to speak on the topic.

Yet these common concerns, while understandable, can keep vital perspectives out of important public conversations.

The Impact Of Saying Yes

When experts engage with the media, they become part of shaping public understanding and driving informed dialogue. Those who regularly share their expertise often report positive experiences, both personally and professionally.

Media engagement allows you to:

  • Bring evidence-based perspectives to complex issues
  • Challenge misconceptions in your field
  • Make research and insights accessible to broader audiences
  • Build valuable relationships with journalists

Start Your Media Journey

  1. Find Your Stories

    Identify three recent media stories in your area of expertise.

  2. Make Connections

    Email the journalists responsible for this coverage, and express appreciation for their attention to the story. Then — in one concise sentence — reference your relevant expertise, link to your related research (if applicable), and offer to be a resource for future stories.

  3. Build Your Skills

    Join our media training workshops to gain confidence and practical tools.
See Our Media Training

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Boost your media
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Turning Media Requests into Opportunities

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Building Relationships with Reporters and Columnists

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Present with Impact

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Present with Impact

Turning Expertise Into Influence

Every time you speak—whether in a meeting, at a conference, or during a formal presentation—you have the power to shape understanding and drive change. While many view public speaking as a natural talent, the skills that command attention and inspire action can be developed and strengthened.

Build Your Confidence Strategically

Start small and grow your impact with these proven approaches:

  1. Embrace Every Opportunity

    From everyday moments to major platforms.
Begin by setting an intention to speak up in meetings or ask thoughtful questions at conferences. These foundational decisions build momentum for larger speaking opportunities.

  2. Develop Your Signature Talk
    Create a focused 15-minute presentation that showcases your expertise and delivers clear value to your audience. Choose a topic where your insights can:
    • Challenge common misconceptions
    • Provide practical solutions
    • Offer fresh perspectives
    • Inspire meaningful action

  3. Refine Your Delivery

    Perfect your presentation through:
    • Recording and self-review
    • Feedback from trusted colleagues
    • Practice in volunteer settings
    • Professional coaching

ESSENTIAL RESOURCES

Access our tips and tools for compelling public speaking:

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Five Steps to Overcoming Public Speaking Nerves

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How to Write a Better Speech

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Five Tips to Developing a Successful TED talk

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Accelerate
your growth

Ready to transform your speaking impact? Our workshops provide expert guidance and practical experience.

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Craft Compelling Commentary

Featured Resource

SHAPE THE CONVERSATION: WRITE COMMENTARY THAT MATTERS

Why Your Words Matter

Your expertise and unique perspective deserve to be heard. Whether you’re writing for newspaper op-ed pages or digital platforms, compelling commentary can shape public dialogue and influence decision-makers. Our resources will guide you in crafting clear, persuasive pieces that engage readers and strengthen your impact.

Master the essentials

Great commentary combines expert knowledge with accessible writing. The key is building a focused argument that resonates with your target audience while meeting publication requirements. It’s critical to:

  • Structure your argument for maximum impact
  • Hook readers from the first sentence
  • Support your position with evidence
  • Close with a clear call to action

Start Writing Today

  1. Find Your Focus

    Choose a topic where your expertise offers fresh insight or challenges conventional thinking.
  2. Know Your Audience

    Research your target publication and readers. Understanding who you want to influence helps shape your message.

  3. Study the Landscape

    Review recent coverage of your topic and familiarize yourself with the publication’s style and requirements.
  4. Build Your Argument

    Use our Op-ed Elements Guide to craft your piece, ensuring clarity and persuasive power.
  5. Get Published

    Submit your work to media outlets, newsletters, or industry publications. Access our Canadian Editors’ Directory for direct contacts.
  6. Amplify Your Impact

    Share published pieces through your networks to extend their reach and influence.

Access all media skills resources here.

RESOURCES FOR SUCCESS

Access our comprehensive toolkit

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Engaging Openers

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Editor’s Advice

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DEVELOP
YOUR SKILLS

Ready to transform your expertise into influential commentary? Our workshops provide hands-on training and expert feedback.

See our Writing Workshops