Gender of Sources Used in Major Canadian Media (2016): Full Report By Marika Morris, Ph.D.
The purpose of this study is to provide statistically valid baseline data on the gender of who is quoted in major Canadian media of national reach, so that the same methodology can be applied to a subsequent study in three years’ time to measure any progress made during a period in which Informed Opinions is doing outreach to media and creating tools for journalists for finding female expert sources.
Thank you to Shari Graydon, Meredith Dault and Dr. Rena Bivens for their valuable input into this project. Thank you to Natalie McMullen and Meredith Dault for their diligence and patience in data gathering and coding. We also appreciate the efforts of Alison Kalischuk, who conducted the statistical analysis of the data. Thank you to Status of Women Canada, which provided the financial support for this project.
Recommended citation: Morris, Marika. 2016. Gender of Sources used in Major Canadian Media. Ottawa, Canada: Informed Opinions.