Why Your Words Matter

Your expertise and unique perspective deserve to be heard. Whether you’re writing for newspaper op-ed pages or digital platforms, compelling commentary can shape public dialogue and influence decision-makers. Our resources will guide you in crafting clear, persuasive pieces that engage readers and strengthen your impact.

Master the essentials

Great commentary combines expert knowledge with accessible writing. The key is building a focused argument that resonates with your target audience while meeting publication requirements. It’s critical to:

  • Structure your argument for maximum impact
  • Hook readers from the first sentence
  • Support your position with evidence
  • Close with a clear call to action

Start Writing Today

  1. Find Your Focus
    Choose a topic where your expertise offers fresh insight or challenges conventional thinking.
  2. Know Your Audience
    Research your target publication and readers. Understanding who you want to influence helps shape your message.

  3. Study the Landscape
    Review recent coverage of your topic and familiarize yourself with the publication’s style and requirements.
  4. Build Your Argument

    Use our Op-ed Elements Guide to craft your piece, ensuring clarity and persuasive power.
  5. Get Published
    Submit your work to media outlets, newsletters, or industry publications. Access our Canadian Editors’ Directory for direct contacts.
  6. Amplify Your Impact
    Share published pieces through your networks to extend their reach and influence.

Access all media skills resources here.