Share Your Expertise.
Change the Conversation.

Women and gender-diverse voices make up less than a third of Canadian media coverage. Your perspective is needed to help change that.

By including voices like yours, our free expert database makes it easier for journalists, podcast producers and event organizers to diversify their sources – while amplifying your insights and impact.

Why Your Voice Matters

When diverse voices shape public dialogue, we all benefit from:

 

Richer policy discussions

More nuanced solutions

Better social outcomes

Stronger democracy

What Makes an Informed Opinion?

People are qualified to speak to the media based on many different criteria—and these qualifications vary depending on the story and context. What matters most is: Can you add value to people’s understanding of the issue?

Real Impact Examples:

A mother who raised an autistic child may offer as much or more insight to a particular story as an accredited health provider. Someone with lived experience as an immigrant can provide valuable nuance and emotional context that wouldn’t be available from a policy researcher alone.

Types of Expertise May Include:

Relevant personal or lived experience

Professional experience in the field

Educational credentials

Published thought leadership

Current work or volunteer experience

Professional accreditation

Research experience

Recognition from peers in your field

Your insights matter—you can define the specific aspects of a topic where your experience adds value. No need to be ‘the’ expert on everything; your unique perspective on relevant issues is what journalists seek.

Join Our Expert Database

Connect with journalists and broadcasters seeking your insights. Whether you’re a researcher, professional or someone with valuable lived experience, your perspective matters.

What You’ll Gain

  • Increase your visibility and impact
  • Shape important public conversations
  • Connect with media opportunities
  • Join a community of changemakers
  • Control your availability and engagement
Apply to Join Today

How It Works

  • Apply online

    Submit your profile through our simple application form

  • Customize Your Profile

    Our team helps you effectively showcase your expertise

  • Connect with Media

    Journalists contact you through our secure platform

  • Share Your Impact

    We amplify your media appearances across our networks

TESTIMONIALS

“Since joining, I’ve gotten at least 3-5 media features per year through your database.”

Aminka Belvitt

Senior Principal Consultant at Belvitt Consulting and Founder &  President at ForUsGirls Foundation

“Through Informed Perspectives, I became aware of the added value of my expertise as a woman, which contributed to my confidence in speaking to the media.
I also realized that every time I speak in the media, I am indirectly helping to elevate women as experts. It’s important to support this organization and others that encourage women to value their expertise.”

Kristel Tardif-Grenier

Professor, Department of psychoeducation and psychology, Université du Québec en Outaouais

Are You Ready to Share
Your Expertise?

Having deep subject matter knowledge is one thing—communicating it effectively is another. That’s where we come in.

Build Your Media Impact

Our practical, hands-on training equips you to:

  • Frame your analysis in clear, accessible language
  • Craft compelling thought pieces and commentary
  • Deliver powerful sound bites that resonate
  • Engage confidently with journalists

Your expertise is needed—let’s make sure it’s heard.

See our Workshops
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