{"id":94662,"date":"2026-02-26T02:49:07","date_gmt":"2026-02-26T07:49:07","guid":{"rendered":"https:\/\/informedperspectives.org\/?post_type=research&#038;p=94662"},"modified":"2026-03-06T13:08:03","modified_gmt":"2026-03-06T18:08:03","slug":"using-big-data-analytics-to-incentivize-behaviour-change-in-how-canadian-journalists-represent-women-impact-accountability-report-2019-with-simon-fraser-university","status":"publish","type":"research","link":"https:\/\/informedperspectives.org\/fr\/research\/using-big-data-analytics-to-incentivize-behaviour-change-in-how-canadian-journalists-represent-women-impact-accountability-report-2019-with-simon-fraser-university\/","title":{"rendered":"Using Big Data Analytics to Incentivize Behaviour Change in How Canadian Journalists Represent Women: Impact &amp; Accountability Report (2019) with Simon Fraser University"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This report describes the impetus for, and preliminary impact of, the Gender Gap Tracker, an analytics tool that seeks to measure, in real time, the gender of those quoted and featured in Canada\u2019s most influential news media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The focus of some news stories dictates who must be quoted \u2013 the government minister or CEO making the announcement, the person accused of or victimized by a crime. At the same time, journalists often have discretion over the people they ask to provide context or analysis. Yet those people remain overwhelmingly male and white, despite the fact that women\u2019s post-secondary enrolment has surpassed men\u2019s for more than 20 years, and members of visible minority groups are far more likely to have completed a university degree.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The narrow representation of sources is especially troubling considering the role journalism plays in a democracy and the fact that those whose voices are least reflected are often the most affected by the decisions and circumstances being covered in the news.<br><br>The Gender Gap Tracker \u2013 made possible through significant in-kind research provided by Simon Fraser University, and through contract with Women and Gender Equality Canada \u2013 seeks to influence journalism practice to stimulate greater inclusion of women\u2019s voices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/68c0d5723d.nxcli.io\/wp-content\/uploads\/2025\/05\/Gender-Gap-Tracker-Impact-Report-to-WAGE-FINAL.pdf\" data-type=\"attachment\" data-id=\"91971\">Read the report here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This report describes the impetus for, and preliminary impact of, the Gender Gap Tracker, an analytics tool that seeks to measure, in real time, the gender of those quoted and featured in Canada\u2019s most influential news media. The focus of some news stories dictates who must be quoted \u2013 the government minister or CEO making [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":92332,"template":"","meta":{"_acf_changed":false,"footnotes":""},"research_category":[1409,1410],"class_list":["post-94662","research","type-research","status-publish","has-post-thumbnail","hentry","research_category-media-monitoring","research_category-featured"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Big Data Analytics to Incentivize Behaviour Change in How Canadian Journalists Represent Women: Impact &amp; Accountability Report (2019) with Simon Fraser University - Informed Perspectives<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informedperspectives.org\/fr\/research\/using-big-data-analytics-to-incentivize-behaviour-change-in-how-canadian-journalists-represent-women-impact-accountability-report-2019-with-simon-fraser-university\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Big Data Analytics to Incentivize Behaviour Change in How Canadian Journalists Represent Women: Impact &amp; Accountability Report (2019) with Simon Fraser University - Informed Perspectives\" \/>\n<meta property=\"og:description\" content=\"This report describes the impetus for, and preliminary impact of, the Gender Gap Tracker, an analytics tool that seeks to measure, in real time, the gender of those quoted and featured in Canada\u2019s most influential news media. 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