Aileen McManamon is a seasoned Brand Strategist and Business Intelligence professional with career experience spanning the automotive, technology and sports industries. Her career began in the European auto industry in the office of General Motors’ Europe’s Chief Economist, predicting consumer demand for 17 domestic markets. Moving on to the Fiat Group, she handled competitive analysis and dealer channel management for the FIAT mark and ultimately headed up the consumer marketing for the Alfa Romeo brand in Germany. With the emergence of technology, she turned to global business strategy development for growth companies in the areas of IT, biotech and environmental tech, charting market entry, product launch and operational marketing plans for numerous clients through her Chicago and San Diego-based consulting firm, The Hess Group. A move to Canada resulted in continuing this work as head of the Canadian Institute for Market Intelligence, a consulting arm of Canada’s National Research Council. With Vancouver’s winning bid for the 2010 Winter Olympic Games, McManamon returned to her roots in branding and marketing. She founded 5T Sports Group, a sports management consultancy focused on creating triple bottom line impact (economic, environmental and social returns) for professional sports leagues, teams and marquee events. Aileen leverages sports for sustainable development, and has delivered local & diversity procurement programs, most recently for the 2015 FIFA Women’s World Cup and 2015 Canada Winter Games. Her field of play has included the Tour de France, Giro d’Italia, Nürburgring Classic, Winter Olympic Games, Minor League Baseball, the NFL, Major League Soccer and numerous skiing World Cups. On the sponsor side, she has worked with global brands including FIAT, Alfa Romeo, General Motors, Molson, EA Sports, Microsoft, Qualcomm and Hewlett Packard. McManamon holds a Bachelor’s degree in Economics from Kent State University and a Master’s of International Business from the University of South Carolina, and has enjoyed a career that has led her to positions in Germany, Italy, the United States and Canada.