About
About Us

Discover who we are and  learn about our 25-year journey to amplify women’s voices across Canada.
Programs
Programs

Equipping women and gender-diverse people with tools to amplify their expertise.
Resources
Learning Hub

Tools and research at your fingertips.
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Join our movement to create  a more equitable and inclusive Canada.

Your Voice Matters

Together, we’re transforming how Canada makes decisions. When women and gender-diverse people speak up, everyone benefits. Yet today, less than 30% of voices in Canadian media belong to women. We’re changing that.

When diverse voices are missing,
so are solutions.

Women and gender-diverse people make up more than half of Canada’s population. But their perspectives are often missing from news stories, boardrooms, and policy discussions. This isn’t just about fairness—it affects the decisions that shape all our lives.

Research shows that when women and gender-diverse voices help shape decisions:

Policies better serve everyone
Research becomes more reliable
Social outcomes improve
Economies grow stronger

The most common way people give up their power is by thinking they don’t have any.

Alice Walker

How we drive change

We empower. We amplify. We advocate.

We help elevate women’s voices through hands-on media training and workshops that transform knowledge into influence.

We connect journalists with qualified sources through our expert database and Canada’s largest network of diverse voices.

We monitor media representation in real-time and drive accountability through our Gender Gap Tracker.

We push for systemic change by working directly with decision-makers in media, business, and politics.

When barriers arise—like online harassment—we develop solutions and fight back.

The Change We Are Making

7,300+

Individuals trained across Canada

2,600+

Diverse sources in our database

1,100 +

Op-eds published by our workshop grads

The People
Behind Our Mission

Our team brings together passionate advocates, experienced facilitators, and committed change-makers from across the country. From our staff to our board members and volunteers, we’re united by one goal: women and gender-diverse people influence every decision that affects them

Meet Our Team

Join the Movement

Your voice matters. Your expertise counts. Your perspective can create change. Transform how decisions are made in Canada.

SHARE YOUR EXPERTISE

Join our expert database

BUILD YOUR SKILLS

Learn how we can help

PARTNER WITH US

Create change together

SUPPORT OUR WORK

Help amplify diverse voices

Our Roots

Founded in 1980 as MediaWatch (later Media Action), our organization began by monitoring how women were portrayed in media.

In 2010, Shari Graydon, columnist, advocate and former chair of the organization’s board, launched Informed Opinions as a project of MediaWatch to equip women with the skills and confidence to shape public discourse. In 2019, we officially changed the name to Informed Opinions, reflecting our broader mission to amplify underrepresented voices.

Learn about our new brand

2015

Built Canada’s first database of diverse expert sources

2018

Launched the Gender Gap Tracker with Simon Fraser University

2020

Tackled online hate with Toxic Hush research & action toolkit

2022

Introduced Balance the Power to drive systemic change

2025

Updated our name to better reflect our national identity and reflect our values

Learn about our new brand

Our Promise to
Reconciliation

Informed Perspectives acknowledges that the land we live and work on is the homeland of First Nations, Inuit and Métis peoples, who have resided here for millennia. We also recognize the genocidal policies implemented against Indigenous peoples by settlers and many elected governments acting on citizens’ behalf. We profoundly regret that historical and contemporary policies continue to disenfranchise Indigenous communities. We commit to ongoing education and reconciliation and to implementing measures in the context of our work that will help address the intergenerational trauma still playing out in this country.