Why Experts Hesitate
You’re not alone if you’ve hesitated to accept a media interview. Many brilliant experts routinely decline these opportunities, often feeling overwhelmed by time commitments or uncertain about the value of participation. Some worry about being misquoted, while others believe there are more qualified voices to speak on the topic.
Yet these common concerns, while understandable, can keep vital perspectives out of important public conversations.
The Impact Of Saying Yes
When experts engage with the media, they become part of shaping public understanding and driving informed dialogue. Those who regularly share their expertise often report positive experiences, both personally and professionally.
Media engagement allows you to:
- Bring evidence-based perspectives to complex issues
- Challenge misconceptions in your field
- Make research and insights accessible to broader audiences
- Build valuable relationships with journalists
Start Your Media Journey
- Find Your Stories
Identify three recent media stories in your area of expertise. - Make Connections
Email the journalists responsible for this coverage, and express appreciation for their attention to the story. Then — in one concise sentence — reference your relevant expertise, link to your related research (if applicable), and offer to be a resource for future stories. - Build Your Skills
Join our media training workshops to gain confidence and practical tools.