The Power of Data
Created in partnership with Simon Fraser University’s Big Data Hub, our Gender Gap Tracker delivers unprecedented insights into gender representation in Canadian media. This innovative tool:
Tracks source diversity across major news outlets
Updates continuously with fresh data
Reveals patterns in media representation
Powers evidence-based advocacy for change
Check Out the Tool:
The Reality Today
Less than one-third of the voices included in Canadian media belong to women and gender-diverse people. Our groundbreaking Gender Gap Tracker monitors this representation gap across Canada’s most influential news outlets — in real time.
Why This Matters
Every missing voice is a missing perspective. When women and gender-diverse people aren’t quoted in the news:
- Critical viewpoints go unheard
- Policy decisions lack diverse input
- Innovation stalls without varied perspectives
- Our democracy falls short of true representation
Take Action
For Journalists
Transform your reporting with diverse voices:
- Access our expert database of qualified sources
- Get weekly alerts about available experts
- Connect directly with thought leaders in your beat
For Everyone
Help drive change in Canadian media:
- Share Gender Gap Tracker data with your network
- Tag media outlets using #DiversifyYourSources
- Challenge underrepresentation when you see it