The Power of Data

Created in partnership with Simon Fraser University’s Big Data Hub, our Gender Gap Tracker delivers unprecedented insights into gender representation in Canadian media. This innovative tool:

Check Out the Tool:

The Reality Today

Less than one-third of the voices included in Canadian media belong to women and gender-diverse people. Our groundbreaking Gender Gap Tracker monitors this representation gap across Canada’s most influential news outlets — in real time.

Why This Matters

Every missing voice is a missing perspective. When women and gender-diverse people aren’t quoted in the news:

  • Critical viewpoints go unheard
  • Policy decisions lack diverse input
  • Innovation stalls without varied perspectives
  • Our democracy falls short of true representation

Take Action

Transform your reporting with diverse voices:

  • Access our expert database of qualified sources
  • Get weekly alerts about available experts
  • Connect directly with thought leaders in your beat

Help drive change in Canadian media:

  • Share Gender Gap Tracker data with your network
  • Tag media outlets using #DiversifyYourSources
  • Challenge underrepresentation when you see it